Tourist Information Guide

Lillywhites Sports Shop in Piccadilly Circus, London

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What type of shop is Lillywhites in Piccadilly Circus?

Lillywhites is one of the largest sports stores in the whole of London. It is a department store devoted entirely to all things sport. It sits in an iconic and striking white building directly on Piccadilly Circus - it is one of the only shops that is actually on the square. It is busy from when it opens its doors in the morning until it closes them late each evening (see the opening hours below). It offers a grand total of five floors and sells everything from the latest in cool trainers to up-market golf clubs to specialist cricket equipment. Be prepared for crowds of people, but if you are a sports fan (or simply a fashionista who likes to wear the odd bit of trendy sportswear) you will love what's on offer at Lillywhites.

It is worth noting that this large department store is called Lillywhites, but it is actually a Sport Direct store. This means that if you haven't got the time or the energy to head into Piccadilly Circus, you can take a look at what they have on offer and even order it online. To find out more, check the Official Sports Direct website.

Tube Closest Tube: Piccadilly Circus (Blue Line / Piccadilly Line and Brown Line / Bakerloo Line)

Contact details

Lillywhites Piccadilly Circus
24 - 36 Regent Street

Tel: +44 (0) 34 4332 5602

Web: Official Lillywhites Website

If you are a fan of sportswear, it is also worth noting that when you are in Piccadilly Circus you are about five minute's walk from Nike Town on Oxford Street - a veritable mecca for lovers of the international sports brand. You will find the store at 236 Oxford Street. To find out more, check out the Official Nike website.

Opening times

Month Day Time
January - December Monday - Friday 10:00 - 21:00
Saturday 09:30 - 21:00
Sunday 12:00 Noon - 18:00


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